Our Services

At Sharon Lusk & Associates, we understand that behind every financial decision lies something deeply personal: your security, your loved ones, your business, your legacy.

Our role is to listen, guide, and help you take control... so uncertainty doesn’t control you.

We help you navigate every stage of your financial journey with our 360° Strategy... giving you the clarity, coordination, and confidence you deserve.

Individuals & Families

Life Insurance

Too often, families are left unprepared when tragedy strikes. Life insurance provides more than a death benefit... it provides peace of mind and can have living benefits. We help you design coverage that ensures your loved ones are financially secure, even in life’s most difficult moments.

Income Protection

What if your paycheck suddenly stopped tomorrow? With income protection, you can keep your household running even if illness or injury prevents you from working. This safeguard protects your lifestyle, your mortgage, and your family’s future.

Long-Term Care Solutions

The rising cost of care can devastate retirement savings. Long-term care planning allows you to face aging with dignity... without becoming a financial burden to loved ones. We’ll help you create a plan that balances care needs and affordability.

Retirement Income Planning

Outliving your money is one of the greatest retirement fears. We create retirement income strategies designed to make your savings last, balancing growth, security, and guaranteed income options.

Legacy & Estate Planning

Many families don’t realize how much of their estate can be lost to taxes, fees, or confusion. We guide you through strategies to ensure your assets are passed down according to your wishes... preserving both wealth and family harmony.

Advanced/Pre-Planning Solutions

Thinking ahead brings peace of mind. Whether it’s funeral pre-planning, final expense protection, or advanced financial strategies, we help you prepare today so your family isn’t left with tough decisions tomorrow.

Businesses

Key Person Coverage

What would happen if your most valuable employee or partner were suddenly gone? Key person coverage helps your business recover financially from the loss of leadership, skills, or client relationships.

Supplemental Executive Retirement Plans (SERPs)

Retaining top talent in today’s market is tough. SERPs allow you to reward executives with additional retirement benefits... helping you attract, retain, and reward key leaders without straining cash flow

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Business Valuation

Do you know what your business is worth? Most owners don’t. We help you uncover the true value of your company, so you can plan for growth, secure financing, or prepare for a future sale.

Business Continuity Planning

If the unexpected happens, will your business survive? Continuity planning ensures that your company can keep operating... protecting jobs, clients, and your family’s financial security.

Exit & Succession Strategies

Many business owners don’t have a clear exit plan, leaving years of hard work at risk. We’ll help you build a strategy for retirement, sale, or passing the business to the next generation... on your terms.

Buy-Sell Agreement Funding

Partnerships can unravel quickly without a proper buy-sell agreement. We design funding solutions that make it possible to buy out a partner fairly and smoothly in case of retirement, disability, or death.

Legacy Planning

Charitable Giving Plans

Many people want to give back but aren’t sure how to make the biggest impact. We design charitable giving strategies that align with your values while providing financial benefits to you and your heirs.

Family Trust Strategies

A well-designed family trust helps ensure that your assets are protected and transferred smoothly to your loved ones. Trusts can minimize probate costs, provide tax advantages, and give you greater control over how and when your wealth is distributed... offering peace of mind that your family will be cared for exactly as you intend.

Charitable Trust Strategies

For those with a heart for giving, charitable trusts create a lasting impact for the causes you value most. With the right structure, you can support your favorite charities while also receiving potential tax benefits and preserving your legacy of generosity for generations to come.