About Us

Sharon Lusk

& Associates

At Sharon Lusk & Associates, we understand that behind every financial decision lies something deeply personal: your security, your loved ones, your business, your legacy.

With over 35 years as a local business owner, Sharon knows the challenges families and small businesses face. Many of you may remember her from her years in the restaurant and PR community, now she uses that same dedication to help protect what matters most.

When you choose Sharon Lusk & Associates, you work directly with Sharon, a financial services professional who takes time to understand your unique circumstances and long-term vision. Every conversation is centered on your needs, your peace of mind, and your legacy.

Our Collaborative Model

We specialize in financial protection strategies such as life insurance, retirement income planning, long-term-care planning, legacy planning, and business continuation solutions. But we know your financial life doesn’t stop there. That’s why when your plan requires services beyond our scope... such as securities and investments, Medicare planning, or other specialized solutions... we coordinate with trusted professionals in those fields.

We are not here to replace the trusted professionals already on your team. Instead, we see ourselves as an added resource... a partner who helps complete the 360° view of your financial life. By working alongside your existing advisors, and bringing in trusted specialists when needed... we help ensure that all areas of your plan are coordinated and aligned, giving you access to a full team of expertise while keeping your plan coordinated and stress-free."

Our Promise

With Sharon Lusk & Associates, you’ll never feel like a number or be left to figure things out alone. Instead, you gain a partner who listens, guides, and brings the right experts to the table when you need them... always keeping your goals at the center of the process.

We’re Here to Answer Your Questions

You don’t need all the answers... that’s why we’re here. We take time to understand your concerns and work with you to create a plan that brings peace of mind.

Yes, I Have Questions

FAQ's...

Quick answers to the most common things people ask us.

Why should I work with Sharon Lusk & Associates instead of going directly to an insurance company?

We’re not tied to just one carrier. That means we design strategies around your needs... not theirs, so you get solutions that truly fit you.

How do I know your guidance is truly in my best interest?

Every recommendation begins with listening. We start by learning your goals, concerns, and existing plans. From there, we explain your options in plain language and give you choices. Transparency is at the heart of what we do, and you’ll never feel pressured into a decision.

Do you work with my existing financial advisor, CPA, or attorney?

Absolutely. We believe in collaboration, not replacement. Our role is to complement the advisors you already trust by bringing in the 360° perspective... making sure every part of your financial strategy works together seamlessly.

What makes your approach different from others I could work with?

Unlike companies that focus on selling products, we take a proactive and collaborative approach. We understand that behind every financial decision is something deeply personal: your security, your loved ones, your business, your legacy. That’s why we don’t just look at numbers... we look at your story. Using our 360° Strategies, we coordinate each piece of your financial life so your plan adapts with you instead of falling behind. The result is clarity, confidence, and protection at every stage of your financial journey.

Do you offer virtual meetings as well as in-person consultations?

Yes... flexibility is important. Whether you prefer sitting down face-to-face or connecting virtually from the comfort of your home or office, we’ll meet however you’re most comfortable. Many clients even choose a mix of both, depending on their schedule. Our goal is to make the process as easy and accessible as possible for you.